Tents and Marquees

2010 September 2
by squadron

marquees-pavillion-3Event Tents, such as wedding tents are used when you want to make a daring outdoor scene. They are generally structures installed at a location for a period of time.

Why A Tent?
Commercial Tents are used as protection from the sun, rain or a gathering place. They can make a stunning and creative atmosphere for any event.

Tent Rentals
Tents can be rented or leased for a day, a weekend, weeks, months, etc. For one or two day events, the Tents are usually installed a few days before the event, depending on scheduling and weather, and remain until a few days after the event. Many rentals are quoted for the entire week, allowing for time to set up and design the interior and exterior. Some Tents are built for exceedingly long-term events and have been installed and remain installed for years.

What Kind of Tent Should I Rent?
Tent rental companies come in all sizes – from small-sized companies with just a few Tents to exceedingly large-sized companies – carrying dozens of several sizes and styles of Tents. Some general rental companies rent from tent rental companies to accommodate their client’s needs.

You may know you want to use a standard Tent for your event, or your event planner may already have in mind to use a Tent. You have options! There are lots of other spectacular
structures and Tent styles out there. Some are unique and make a statement of their own. Ask the rental company you’re working with for a list of the type styles they have on hand.

Usually, the varying types of Tents available in most companies are (the names vary depending of the company):

Folding Tents Easy and fast to use and always in demand. Very popular, because usually is the less expensive tent. Fast, flexible, cost effective and long lasting.

They are used by:

  • Corporate brands across most industries
  • Government & Council buyers
  • SME business marketers
  • Franchisees
  • Agricultural exhibitors
  • Emergency services & community groups
  • Folding Tents create brand exposure opportunities.
  • You can reach your audience at the right time, in the right place with the right message.

Inflatable Tents An exciting and fun alternative Tent. Easy & fast to set up. Be sure they have removable printed roof because in that way you can share the investment with other licences.

What Size Tent Will I Need?

The size of Tent depends on a few factors:

1. The number of guests you expect
2. Layout or seating arrangements or the style of event:

* Reception with what type of tables?
* Speaker engagement with what type of seating?
* Will you need a dance floor?
* Will you need display areas for your products?

If you are interested in a Tent, you can expect to need about 2,000 – 2,500 square feet for 200-seated guests. That could mean a 40 x 60 size Tent (Always ask the Tent rental vendor directly and they’ll give you the best dataabout the size of Tent you’ll need).

Therefore, the key rule is; know what you are going to use your tent for. The choice of tents is incredible, almost on par with the choice of cars that you can buy.

So if you need a tent for the family BBQ, for example, your needs are fairly rudimentry
and your budget may be low. Look for cheap tents that offers a waterproof Polyester roof and a solid warranty for under $600.

If you need a tent for a school or sports club you will need a range of sizes, and colours. Most plain colour Tents s range between $995- $2900. If you are keen to promote yourself, you can have your names printed for around $150-$300. Printing logos usually be a little more expensive.

In the last 5 years, portable Tents have become important to businesses for their marketing. The key need for these buyers is a prominent and quality reproduction of their logo. Sign written or printed Tents can be as dull as a website address or they can be a design masterpiece.

Remember, if it is for commercial purposes, the aim is to build recognition of your company with your printed Tent. Printed corporate Tents range in price from $1500- $4000. Good ones will really catch your eye.

Once you have decided on what sort of buyer you are and how you are going to use your Tents, a good Tents company will offer you a choice of frames, a warranty of between 3-5 years and help with formulating the printing-if you need it.

For more information about tents, contact Extreme Marquees. We have a range of cheap tents, for all sorts of home and business applications.

New Zealand’s Top Holiday Cities

2010 August 23

New Zealand has a magnificent array of amazing landscapes. Like enormous mountain ranges, majestic coastlines, abundant rainforests, deep fiords, snow capped mountains and steaming volcanoes. These scenic wonders have all made New Zealand an attractive destination for all kinds of holidays.

Amazing travel packages and holiday specials are available on quality accommodation in modern city hotels and luxurious wilderness lodges at reduced prices. Among the top holiday cities in New Zealand, Queenstown, Christchurch and Auckland would definitely be there. Travel Online is a celebrated online specialist travel operator and provides fantastic tourist services for New Zealand. Travel Online provides an instant quote and booking service for accommodation in cities right across the country.

Queenstown
The international resort town of Queenstown is situated on the shoreline of Wakatipu Lake. This beautiful region is among the most scenic locations on the globe. Throughout the year adventurous and stimulating sports like jet boating, bungy jumping, and white water rafting take place. This town is the epicentre of the entire world’s bungy jumping activities too. With the advent of winter, the town gets transformed to an alpine wonderland with snowboarders and skiers from all corners of the world assembling at the annual Winter Festival.

There is constant demand for Queenstown Accommodation all round the year and Travel Online offers a select group of hotels best suited for New Zealand holidays. 1, 2, 3 or 4 bedroom apartments, with luxurious facilities, gyms, spas and fantastic views are available at various holiday retreats across the city. Larger apartments with more bedrooms, tennis courts, private jetties and fitness centres are also available at a higher price. Luxury complexes with studio rooms in the vicinity of cafes, bars, and restaurants are also found in Travel Online’ Queenstown Accommodation selection.

Christchurch
When choosing a place to stay in Christchurch look for hotels that give views over the beautiful Victoria Square, across the transfixing Avon River or towards the historic Anglican Cathedral. Situated on New Zealand’s South Island, this cosmopolitan city is always abuzz with colourful festivals, shopping spots, theaters and art galleries. Hotels overlooking Victoria Square provide visitors with an insight in to the city’s English history.

Individuals accommodated in the vicinity of the Christchurch Cathedral will find hotel rooms with a Manhattan-style feel. Tradition and elegance are everywhere in these hotels along with a keen eye on service excellence. Huge bedrooms with full-fledged kitchen facilities are common, along with hi-tech conference facilities, resort-like leisure features like spas, saunas, gyms, and swimming pools. Many of these hotels provided by Travel Online are located in the vicinity of the Technology Park, the International Antarctic Centre, and the airport. Travelers who want to stay away from the hustle and bustle of the cosmopolitan life will find suitable accommodation in the majesticcountryside surrounding the city.

Auckland
Auckland, also known as the City of Sails, is situated in between 2 harbors and has more boats per person than anywhere on the planet. Within minutes a person has the chance of sailing away on yachts to isolated nearby islands, living the sweet life in the casino, surfing at endless beaches or tasting the exotic wines at local vineyards. Hotels come in stylish and comfortable studios, and luxurious executive / marina suites. Travel Online caters to the tastes of corporate and business tourists and can beat any price seen on Auckland accommodation advertised. Auckland harbor is wonderful, and is seen perfectly from atop Sky City and the surrounding accommodation.

Affordable and comfortable apartments are available for casual tourists, equipped with kitchens, laundries, and balconies to provide a memorable holidaying experience. Visitors to Auckland love visiting the Antarctic Encounter, which showcases the only penguins present in the sub-Antarctic region. More adventures include cage-bereft shark dives, scuba expeditions and snorkel safaris. New Zealand is waiting.

Travel Online has a wide range of Queenstown accommodation close to all the snow action and cosmopolitan Christchurch accommodation surrounded by all that theatre and art. For holidays in and around the water, Auckland accommodation is as good as anywhere in the world.

Repairing Flooded Carpet: A cheap job is a good job right? Wrong….

2010 August 18
by squadron

Don’t let an inexperienced 24 hour carpet cleaner show up to repair your carpets damaged by water. These are the things you should be watchful of:

Overcharging. An unprofessional water restoration cleaner may pack the job up with extra inclusions. E.g. using dehumidification to dry the water damaged carpets may not be needed.

Not having the correct equipment. They might use equipment from hire businesses for drying the carpet. This is acceptable, but a professional water damage technician will have all their equipment to provide a quicker response and hopefully a better value job.

Does not have a proper moisture metre. If they don’t have the proper moisture meter, they won’t be able to know whether the carpet is dry enough. This increases the problem of future mould growth. Removal of the mould may be required.

If they aren’t specialised. There are a whole lot of “Carpet Cleaners” in this industry who do restoration work on the “side.” i.e. they don’t do this kind of task every day. Be wary of this. Drying a carpet is an art. Taking carpet off the gripper strips then reinstalling them needs to be taken on by a professional, otherwise they can be damaged irrepairably.

You could be thinking, how do I pick a good Flood Restoration Business? Below I have set out some things to look for when you are calling around for a carpet flood damage business:

The size of their Yellow Pages advertisement: This can signify how much business they are getting already. A full-size Yellow Pages ad slot can cost upwards of $50 000. If they have paid for a large ad, you get some assurance that they are professionals.

Where do they show up in Google? The higher the rate in Google, the more “online votes” there has been for the business.

What Qualifications do they have? The foundational qualification they require is a IICRC qualification about Applied Structural Drying and Water Damage Restoration.

Do Insurance companies hire them for their own water damage jobs? This is a great indicator. If insurance companies source them, the business is likely to be excellent at their skill. Insurance companies often use the companies that offer them the top value for their money.

What kind of Equipment do they have? They should own about 100 Air movers. If they own this many, this indicates they have been up and running for a good while. It took our business 8 years to build up that many wet carpet drying air movers.

What sort of commitment can you get for them by calling on the phone? Ask if you can pin them down to a price for water extraction, water removal and initial inspection. If they wouldn’t give you a fee for this at the least, you know they are not going to serve you, so go with someone else.

Response Time – Our Water Damage Brisbane business works to a 59 minute response time for water damage emergency. The job needs to be completed ASAP. Mould can come within a 24 hour period.

If you stick to these tips you are sure to locate a Flood Damage Restoration professional who can do the job right.

If you have carpet water damage Brisbane, call us for flooded wet carpet drying. Brisbane storm season is approaching and you may need storm damage carpet cleaning. Brisbane and surrounding areas serviced.

Podiatry as a Career in Australia

2010 August 13

As a practicing podiatrist in Brisbane, Australia, I am frequently asked by patients if podiatry would be a good career for a school leaver to consider . There are many things to recommend a career in podiatry including:

  • You can be self employed: This is a choice that is increasingly being denied to other health care providers such as optometrists and even GPs . Big Business controls a lot of health practices. Consider how often you see an independent optometrist these days – can they compete on price with the multinational chains?
  • Legal Issues: In Australia (unlike the USA where things are very different), podiatrists very, very rarely face malpractice suits. The nature of podiatry practice does not lend itself to accidentally harming one’s patients. Also, you never have to give your clients the bad news that their condition will be terminal.
  • Working Hours: Emergency call outs are very unlikely. This is great news for those among us who like their sleep uninterrupted.
  • Financial Reward: Whilst it is true that podiatry doesn’t pay as well as being a dentist or doctor , the remuneration is generally commensurate with other allied health providers.
  • Instant Gratification: One of the most fulfilling aspects of being a podiatrist is the instant gratification! People come in with pain and leave happy. You will see a plethora of bite-sized jobs each day, many with a cure you can provide immediately. From someone that has worked with unanimously grumpy customers in a past career, believe me when I tell you, it makes the day much more pleasant when people leave you smiling.
  • Philanthropy: Podiatry will give you an abundance of opportunity to help relieve the suffering of your fellow human beings.
  • Self – Determination: Podiatryallows a professional the power to determine their own course of action for the benefit of their patients. This is unlike a career in nursing for example where one works under the instruction of a doctor.
  • Clear Job roles: The only people who can work as a podiatrist are those with a podiatry degree . The clear roles that this demarcates relieves the need to find your ‘niche’ after university – as someone with a more generic Bachelor of Science degree might need to do.
  • Feel the need to travel? There are many places around the world that do not make their own podiatrists including Tasmania, the Northern Territory, all of Asia and all of the Middle East. If you want to travel the world, Australian podiatrists can gain employment in any Commonwealth country and are particularly in demand in Singapore, Egypt, United Arab Emirates and other far flung fields.
  • Variety: In any given day, a podiatrist will see a large range of complaints. There may be an ingrown toenail or two, a debilitating corn, a sporting injury, some lower back pain and at least a couple of painful plantar fascias. The key to being a good podiatrist is to be a great problem solver. Each patient is an individual with a unique complaint requiring a well considered solution.

How do you qualify as a podiatrist ?

To qualify as a podiatrist requires six Australian Universities:

  • Curtin University
  • La Trobe University
  • Charles Sturt University
  • Queensland University of Technology
  • University of South Australia
  • University of Western Sydney.

Last year, the entry score for the QUT was OP 8.

Stephanie Cosgrove graduated as a podiatrist from QUT in 1990 and with a Master’s degree in Applied Science (Podiatry) in 1996. Since 1991, she has worked in private practice as a Podiatrist Brisbane. She received three university prizes during her studies, including the award for excellence in design and manufacture of orthotics. Brisbane has been the site of her private practice since 1991 which has grown to four locations and eleven staff. If you want to Walk Without Pain consider a visit to Brisbane’s most innovative podiatry practice today. Call for an appointment now on 1300 A1 Feet.

Eight Steps to Great Web Design

2010 August 7
by squadron

Take control of getting your site conceived by a developer and understand the process it will save you money and get you a site that actually works the intended purpose!

1. Knowing your business and how you are currently established in your market.
In order to author a site that truly meets your requirements; you first need to have a full understanding of your business including your products, and/or services and more importantly their market position. You then have to consider how you want to explain your business and what it offers in 7 seconds or less. Sounds impossible? Well that is the average time that a user will consider the point “is this site I searched for?”.

2. Budget and estimation
Have a budget in mind and don’t be afraid to let the developers know what it is. In saying this: BE REALISTIC, $500 will never see a great web site created, nor will they be anything left in the bank to market it.

3. The creative process
Be loaded with example sites and more importantly the elements of the site you like so they can accomplish an understanding of what you would like to see on your site and also what you find frustrating about other sites. This will build a good profile and realise not only what type of site to actualize for you but your tolerance to colours, animations, layouts etc. for your requirements which will allow for efficient development. The more interaction and information you confer them in the beginning the more time you will save everybody in the long run by achieving what you want 1st time round. Check with the designers on how many rounds of changes come with the contract, most will allow for a total conceptual redesign only once and 2 rounds of changes after that.

4. Production and Content
After the home page design is created, the developers will more than likely acquire the general layout of this concept and then formulate the inner page template. It is this template that will be replicated for most of your pages for your site.
Submit your content in a pre-proofed word processed document; don’t get too creative with the document fonts etc. as these will not be kept when the content is copied into the code of the site. It is preferred that you do use bolding, underlining, headings and sub heading though ,as these highlights are transferred into the site and are crucial later on in not only interacting with the reader but for Search Engine Optimisation.
One last tip for content; provide a decent amount of content but provide it in a way that a reader may achieve a summary of what you are trying to infer across in the 1st couple of paragraphs and an image or to. The rest of the paragraphs that get into finer details ARE FOR GOOGLE !

5. Development Programming and CMS
If your website contains Content Managed Areas (CMS) or has any other dynamic sections the developers will wrap your design around a content management program such as Joomla or Drupal or they may have a custom built system. Make sure that you get to see how the CMS system operate on another site they have developed or an example site they may have. You need to know that you can utilize and understand the system when your site is complete.

6. Testing and training
We work closely with the developers to test your site especially if there are any CMS or special programs that have been created for you. You can guarantee if it is has just been written for you then it will not operate 100% first time round. This is a where things can get ugly in the process you must understand the way the program works and test it as if you were normal website user. If it doesn’t make sense to you, chances are it won’t make sense to your audience. Make sure you test your website on more than just your browser, try to test it on Internet Explorer, Firefox and Safari. All of these browsers are avialable on the internet for free!

7. Launch – going live
When the developers are ready to put your site live make sure you have completed the above testing step until you are content that this website is the best representation of your business / product it can be. Remember even though you can change things after going live it is still a poor reflection on your business if there are spelling mistakes or broken images when you launch.

8. Marketing
There is little point in having a website if nobody visits it, make sure as part of you contract you have discussed search engine optimisation and or search engine marketing as part of your website build. This is the absolute most important factor of the whole process. If you are the only one looking at your site then you are in trouble.

Remember Search Engine Optimisation is about 30% Onsite (getting your site correct for Search Engine to index correctly) and 70% Promotion. Any developer who tells you otherwise hasn’t been in the industry too long.

For more information about web design Brisbane, contact Web Site Blue. Our web designers understand marketing as well as design.

Tips to Creating a New Business Logo

2010 August 6

A logo is a essential step to forming a business. It is the face of your business. And like your face represents the tone of your business, indicates the service and screams the professionalism or lack there of.

People spend a lot of money on the formation of their logo and walk away with no artwork files. Then a couple months down the track when they need to put signage on their new building they cannot track the design studio down that created the original logo for them and so incur costs to have it recreated. This is redundant and may cause difficulties when trying to replecate the logo exactly as done originally.

We have created some basic tips you for to think about when creating a logo. Hopefully these will help you from experiencing any future obstacles.

Tip 1
First things first – you need to decide if you would like your logo to have an accompanying icon. It is hinted that if your service or product name is not in your business name then perhaps an icon will assist in getting a clear message across to your target audience.

An icon can add an extra element to your branding in that you could use the icon on its own on collateral where perhaps you are looking for a more illustrative finish without losing recognition.

A perfect example of this is the well-known and executed Nike logo.

Tip 2
Colour can be an crucial decision as it not only could influence the output costs but can also margin your output use. Think about the end result and what you will be putting your branding onto in the future. Make sure your designer is aware of this as they should design accordingly.

Tip 3
Make sure you get a back up disk of your logo as a master file and assure that it includes all the files needed for the different printing formats.

Creative software updates frequently and some programmes become obsolete. Confirm you have a copy of your logo as a PDF – with the text converted to curves.

Tip 4
Using images in your logo is not very easy to manage. For example it is troublesome to reverse into black and white. Images also have limitations when it comes to size – they can only be reproduced to a certain size before they start pixilation.

Tip 5
Using gradients in your logo is not recommended. This too can have limitations when it comes to output for ie: gradients are hard to reproduce when embroidering fabrics.

Tip 6
Assure sure the font is legible. Some logos need to be reproduced on small pieces of collateral ie: post stamps. It is important that in this case the text is
legible.

Tip 7
Insure that you accept a copy of your logo in CMYK high resolution 300 dpi (for printing use) and RGB 72 dpi(for web use).

Tip 8
It is important to have a style guide of your logo. It will clearly show you how to use your logo so it looks exactly the same every time it is reproduced. This allows you to keep your corporate image consistent.

Tip 9
Make sure that you get a letter from the design studio declaring that you own the copyright to your logo.

If you follow these tips then not only will you accept a well-designed logo but you will also own the artwork. And when it comes to reproducing your collateral you will be doing it the most cost effective way.

For logo design Brisbane and web design Brisbane, contact Bydaughters today for a free two hour consultation.

How to Create a Style Guide

2010 July 31
by squadron

How many times have you dispatched business cards to print and obtained yet another version of your corporate colour? Ever been delighted to see your advert in the latest newspaper and then caught that the crucial tag line is gone or your logo has been wrecked.

There is only one way to thwart this from happening and that is to set up a style guide. Not only will a style guide aid you steer the reproduction of your logo – it will also help you strengthen your brand recognition – which many argue is one of the strongest selling tools.

We have placed the below steps together for you as a starting point.

Step 1 : Mark the audience for your Style Guide. Is this for staff to put to work in-house or is this for suppliers and contractors to refer to?

Step 2 : Outline what your output uses are. This is important because you will need different logos and file formats for example, black and white publication adverts in comparison to vehicle graphics.

Step 3 : Define the tone for the copy and content required. For example you may wantcopy rules for printed content and then copy rules for website content.

Content rules cover all punctuation rules and how to attribute to the business and team.

Step 4 : Assure you layout all the design templates so it is clear how and where the logo and branding lies on all the different pieces of collateral that may be reproduced.

Step 5 : Insure to take into account any contributing logos or logos of business that are associated with you. It’s also important that you issue a copy of the layout to these companies to guarantee they agree with the layout of their logo as they too may have their own Style Guide and hierarchy layout rules.

Step 6 : Insure that grammar, spelling and contact details are correct.

Step 7 : Make certain that when suppliers are using the Style Guide they understand~know~discern~apprehend} that a proof needs to be dispatched~sent~mailed~commissioned}to you to be validated as correct.

Have your Style Guide completed and as established as possible. Then have it saved in an email friendly file format and have a couple printed. Once this is done we strongly advise a training session – whereby your design studio comes in and trains your staff on how to put to work the Style Guide and most importantly your brand.

For graphic design Brisbane, logo design Brisbane and web design Brisbane, contact Bydaughters today. We help your brand build business.

Projectors: LCD Verses DLP (The downfall of DLP technology)

2010 July 19

The typical question that is asked when buying a new projector for the home, office, or classroom is: should I get an LCD projector or a DLP projector? LCD, an acronym for ‘liquid crystal device’ and DLP, short for ‘digital light processing’ are the two commonplace projector imaging technologies. With so many business brands and different types available, it can be difficult for the buyer to make a choice between these technologies. The fact is that LCD projectors have far better image quality and colour accuracy. The next part of this article will explain why DLP projectors struggle with projecting an equal grade of image quality.

It’s like a set of blinds in your home on your bedroom window. By pulling on a rod you can make the shutters open or closed, depending on if you want to let light in or not. That is exactly how an LCD projector works. Each pixel works like its own shutter on a set of blinds to either pass light through or to block it. DLP on the other hand is constructed of millions of microscopic mirrors or ‘pixel elements’ as pros like to call them. Each pixel element functions to either reflect light or block it.

How the light source is processed from the time the projector switches on to when the picture reaches your screen is vitally important in regard to image quality, brightness and colour accuracy. LCD projectors project white light from the lamp by dividing it into red, blue and green components, by three mirrors which send the coloured light to 3 separate LCD panels. The 3 LCD panels make the elements of the image by switching each pixel on and off. The pixels are then projected in a glass prism to deliver the projector image. Something to realise about LCD projectors is that all three colours are delivered onto your wall all at the same time. The way a DLP projector operates is vastly different and even the produced image comes out is not the same. With DLP, white light from the lamp is sent through a turning colour wheel with transparent red, blue and green segments, at speeds up to 11,000 rpm/s. This way of creating an image requires a sequence of red, blue and green light. The millions of micro mirrors as described above reflect the coloured light on the pixels to form the image elements. The elements of the image are sent in sequence on the screen, one colour at a time. The viewer’s vision will then put together each coloured element of the image into the single whole image. In LCD projectors, all colours are available all the time to offer top brightness and great colour accuracy. In DLP, just one colour is available at once, resulting in lower colour brightness and accuracy. Some DLP designers have put a white segment in the colour wheel to improve brightness generally, but this goes and detracts from colour accuracy.

I read in forums all the time that DLP provides a higher contrast ratio and thus must be superior quality. For those who are uncertain, the contrast ratio is a measure of a display system defined as the ratio of the luminance of the brightest white to that of the darkest black that the system is capable of. DLP projectors do possess high contrast specifications when compared to the majority of LCD projectors. At first glance, this must be a benefit, however, in truth, the true black level is determined by the ambient light in the room in which the projector is in use. Do not be tricked by contrast specifications on websites and in brochures.

When the content you are trying to bring to life requires moving images, DLP projection technology can also have image imperfections, or ‘artifacts’. The most commonplace artifact that a DLP projector displays with moving images is colour break up. Colour break up is to be expected in DLP systems because moving images change position between the time red, blue and green colours are shone. LCD projectors do not have this problem because all colours are delivered simultaneously. DLP developers have come up with 3DLP solutions using 3 chips to fix the colour break up artifacts, but the expense of these projectors make them not practical for many businesses and consumers.

Another difference between LCD and DLP is how they balance for the refractive qualities of light. Think back to high school science, and recall when they taught you how the various colours of light refract different amounts when directed through the same lens. The downside with DLP projectors is that they take the one same panel and the same lens to project Red, Blue and Green. All 3 colours are different and refract light at different levels. Generally with a DLP projector, some yellow colour will come through above and some blue will appear below something as simple as a straight black line. In manufacturing LCD projectors can be set to minimize these effects on the projected image, as each colour is directed on its own LCD panels.

The isolated real advantage (excluding price) with choosing a DLP projector is its smaller total size and weight. However, this is only relevant to transport and has to be traded off against the image superiority of LCD projectors. If the outcome of the picture quality is crucial to you, then the choice is a no-brainer. Go with an LCD projector! LCD projectors will always produce bright, colourful images with fewer image mistakes. If you need to know more about LCD technology in more detail, have a look at this tremendous resource website: Explore 3LCD. If you have any further questions, go to Projector Central and send me an email.

Jonathan King is the sales and marketing manager for Projector Central, Australia’s top online shop for projectors. Based in Brisbane, Projector Central has serviced Australia for 15 years. For data projectors in the Gold Coast and Interactive Whiteboards, contact Projector Central today.

Yachting and Yacht Clubs

2010 July 16

As the Dutch rose to dominance in sea power during the 17th century, the early yacht was a pleasure craft used initially by royalty and secondly by the burghers for the canals as well as the protected and unprotected waters of the Low Countries. Racing was incidental, coming out of private matches. English yachting began with King Charles II of England during his exile in the Low Countries. On his return to the English throne in 1660, the city of Amsterdam sent him a 20-metre (66-foot) leisure boat with a beam (maximum width) of 5.6 m (18 feet), which he called Mary. Charles and his brother James, the duke of York (James II, ruled 1685–88), made additional yachts and in 1662 raced two of them from the Thames, from Greenwich, to Gravesend, and returning, on a £100 bet. Yachting became classy with the affluent and aristocracy, but after that period the trend did not last.

The first yacht group in the British Isles, the Water Club, was formed at about 1720 at Cork, Ire., as a cruising and unofficial coast guard association, with large naval panoply and gravity. The closest thing to racing boats was the “chase,” when the “fleet” pursued a fictional enemy. The club endured, mostly as a social club, until 1765, and in 1828, by joining with other groups, it was known as the Cork Yacht Club (later the Royal Cork Yacht Club).

Yacht racing began in some ordered method on the Thames in the mid-18th century. The duke of Cumberland founded the Cumberland Fleet for Thames racing in 1775. When George IV came to monarchy in 1820, it was then named the Fleet to His Majesty’s Coronation Sailing Society. The Thames Yacht Club seceded after a racing fight, to become the Royal Thames Yacht Club in 1830. The first English yacht group had been initiated at Cowes on the Isle of Wight in 1815, and royal funding made the Solent – the strait between the mainland and the Isle of Wight – the perpetual setting of British yacht racing. The association at Cowes became the Royal Yachting Club, also at the rise of George IV. All members were required to have boats of at least 20 tons (20,321 kg). Sailing matches for large bets were held, and the society life was lovely. It came to be that the Royal Yachting Club boats increased in size to over 350 tons.

In North America, yachting began with the Dutch in New York in the 17th century and continued when the English held control. Sailing was for the most part for leisure and reached its epitome in George Crowinshield’s Cleopatra’s Barge (1815), which cruised on the Mediterranean Sea and established a minimum of luxury and sophistication for the later yachts in those waters from the late 19th century. The first persisting American yacht society, the Detroit Boat Club, was formed in 1839. In 1844, John C. Stevens instigated the New York Yacht Club while on board his schooner Gimcrack.

Kinds of sailboats
The Early sailing yachts took the lines of such naval craft as brigantines, schooners, and cutters from the 17th century through to the later half of the 19th century. The craft of sizeable yachts was initially largely put upon by the win of America, which was drawn by George Steers for a association headed by John C. Stevens, and it was the boat for which the America’s Cup (q.v.) was named after its win at Cowes in 1851. Earlier yachts were not designed and manufactured in the modern sense, with just a model for an outline. Not until the later half of the 19th century did what was labeled naval architecture come about. Not until the 1920s did the application of the science of aerodynamics do for the design of sails and rigging what it had done earlier for hulls.

Because most of all sailboats had been individually manufactured, there arose a need for handicapping boats as this was before the one-design class boats were made. Thus, a rating rule was written, which is found in the International Rule, accepted in 1906 and edited in 1919. Today, one of the fastest blossoming areas in the field of sailing is that of one-design class boats. All boats in a one-design class are manufactured to the same specifications in length, beam, sail area, and other areas (for an example of a two-person sailboat, see illustration). Racing for those boats can be held on an even par with no handicapping required. A perfect example is the uniform International America’s Cup Class adopted for racers in the 1992 America’s Cup race.

So long as yachting was an activity primarily for the aristocracy and the rich, money was no object, and the size of boats grew, in both length and weight. The rise and popularity of smaller craft occurred in the later half of the 19th century out of the sailing of the Englishmen R.T. McMullen, a stockbroker, and E.F. Knight, a barrister and journalist. A trip around the world (1895–98) sailed single-handedly by the naturalized American captain Joshua Slocum in the 11.3-metre Spray demonstrated the seaworthiness of smaller boats. Later in the 20th century, notably after World War II, smaller racing and recreational yachts became commonplace, down to the dinghy, a favourite training boat, of 3.7 m. In the late 20th century, boats of less than 3 m were sailed single-handedly across the Atlantic Ocean.

Kinds of power yachts
Post the decade 1840–50, when steam was set to take the place of sail power in market boats, the steam engine, and later the internal-combustion engine, were increasingly used in pleasure boats. Large power yachts were progressed to a high element, and long-distance cruising became a favoured activity of the well off. The first power yachts were paddle-wheel boats; they then gave way to those powered by the fully submerged screw or propeller type of propulsion. As well as naval and merchant vessels, auxiliaries with both sail and power were the yacht fashion for many years. By the later half of the 20th century, many yachts were still auxiliaries, but the large part were solely power yachts containing gasoline or diesel engines.

From the last decade of the 19th century there was a push in the design of large steam yachts. In particular of these was the Mayflower (1897) of 2,690 tons, with triple-expansion engines, twin screws, and a compartmented iron hull, and was operated by a crew of over 150. The Mayflower, purchased by the United States Navy in 1898, was the official yacht of the president of the United States until 1929 and gave active service in World War II.

As larger and more reliable internal-combustion engines were developed, many large yachts started using them for power. The development of the diesel engine, using heavy oil for fuel, progressed during World War I. In the decade after, bigger power-yacht building flourished, reaching a climax in the Orion (1930) at 3,097 tons. During that period the best auxiliary yacht built was the four-masted, steel, barque-rigged Sea Cloud (1931) of 2,323 tons.

The manufacture of big power yachts fell away in 1932, and the fashion thereafter was for smaller, less pricey boats. From World War II, a lot of small naval boats were sold to private owners for conversion to yachts. In the late 20th century, yachting is a globally beloved activity enjoyed by thousands of yachtsmen personally sailing and maintaining their own small recreational yachts. The popularity of yachts and sailors is increasing steadily, not only in the traditional places on the sea but also on inland waterways and lakes.

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Proportional, Progressive, and Regressive taxes

2010 July 8

Taxes are differentiated by the effect they have on the placement of income and wealth. A proportional tax is a tax that imposes the same relative requirement on every taxpayer—i.e., where tax liability and income grow in relative proportion. A progressive tax is characterizable by a higher than proportional growth in the tax liability relative to the growth in income, and a regressive tax is characterizable by a less than proportional rise in the comparative liability. Hence, progressive taxes are thought of as removing the lack of equality in income distribution, while regressive taxes are believed to increase these inequalities.

The taxes that are generally believed to be progressive include individual income taxes and estate taxes. Income taxes that are declarably progressive, however, could become less so in the upper-income categories—particularly if a taxpayer is able to lessen his tax base by declaring deductions or by excluding some certain income components from his taxable income. Proportional tax rates if applied to lower-income groups would also be more progressive if exemptions of a personal nature are claimed.

Income measured over the period of a year might not necessarily give the most accurate measure of taxpaying ability. For example, transitory increases in income could be saved, and during temporary declines in income a taxpayer may elect to pay for consumption by decreasing savings. Thus, if taxation is held in comparison alongside “permanent income,” it can be less regressive (or more progressive) than if it is compared with annual income.

Sales taxes and excises (except luxuries) are usually regressive, because the share of individual income consumed or spent on specific goods declines as the amount of personal income rises. Poll taxes (also called head taxes), nominated as a set amount per capita, patently are regressive.

It is hard to determine corporate income taxes and taxes on business as progressive, regressive, or proportionate, principally due to the lack of certainty about the ability of businesses to shift their tax expenses (see below Shifting and incidence). This difficulty of dictating who bears the tax burden lays for the most part on whether a national or a subnational (that is, provincial or state) tax is being decided.

In regarding the economic purposes of taxation, it is essential to distinguish between differing points of tax rates. The statutory rates are nominated in legislature; generally these are marginal rates, but in some cases they are average rates. Marginal income tax rates denote the fraction of incremental income that is demanded by taxation when income is increased by one dollar. So, if tax onus grows by 45 cents when income grows by one dollar, the marginal tax rate is 45 percent. Income tax statutes generally contain graduated marginal rates—i.e., rates that grow as income increases. Heavy analysis of marginal tax rates must review provisions apart from the formal statutory rate structure. If, for example, a particular tax credit (reduction in tax) lessens by 20 cents for each one-dollar growth in income, the marginal rate is 20 percentage points higher than specified by the statutory rates. Since marginal rates indicate how after-tax income moves in response to changes in before-tax income, they are the necessary ones for considering incentive effects of taxation. It is even more difficult to understand the marginal effective tax rate applicable to income from business and capital, since it may depend on such factors as the structure of depreciation allowances, the deductibility of interest, and the provisions for inflation adjustment. A basic economic theorem determines that the marginal effective tax rate in income from capital is nil under a consumption-based tax.

Average income tax rates display the portion of total income that is taken in taxation. The pattern of average rates is the one that is in consideration for considering the distributional equity of taxation. Under a progressive income tax the average income tax rate grows with income. Average income tax rates commonly grow with income, both because personal allowances are provided for the taxpayer and dependents and due to that marginal tax rates are graduated; conversely, preferential treatment of income received fundamentally by high-income households could dwarf these effects, producing regressivity, as indicated by average tax rates that decline as income grows.

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