Law firm marketing: Making the most of what you’ve got!

2011 October 13
by squadron

Whether the legal marketing strategy for your law company depends on online marketing, niche marketing to particular industries, traditional advertising, or just retaining and growing a share of a solid growth of clients, you will need to create content.

Content is the lifeblood of legal marketing, and without it you may as well not bother with a law firm marketing plan. However, producing content is hard work, and you should make the most of the material that you manage to produce. Here are some quick ideas to help you use two of the most popularly produced types of legal marketing content as effectively as you can.

Law Firm Marketing – Written material (blogs, email alerts, brochures, guides, information sheets)
If you’ve written any worthwhile, interesting material of any of the types mentioned, don’t only send it out once or print it and leave it to stagnate in your office. Distribute that content as much as is possible. For every piece of writing you produce, consider:

- Have I distributed it to as many, relevant, clients as I can?
- Has it been loaded onto our website?
- Have I emailed it direct to referrers, associates and other professionals?
- Have I linked to it with a post on Facebook and a tweet on Twitter?
- Has it been sent to media contacts?
- Is everyone in my firm aware of it and can they explain it in detail if a client questions them?
- Can I turn it into a different type of content and distribute in a different form?

Law Firm Marketing – Presentations
Presentations are usually prepared with a particular audience in mind, or because of a particular request. As a result they tend to be presented once then left to stagnate. All of that time required to prepare it results in just one presentation. To get far more out of your presentation consider:

- Who else may I present it to?
- How could I let the greatest number of people know about it?
- Have I discussed it on my website, Facebook, Twitter, and offered to present it to others?
- Can I send a hard copy of the presentation to those who were unable to attend the seminar?
- Could I record an audio or video of the presentation and distribute it electronically online or directly?
- Can I write an article or blog discussing questions that arose during the presentation?
- Have I followed up with additional content to all the people that attended the presentation?

While these suggestions might feel like additional work just when you’ve probably damaged your monthly billings with the amount of time you spent preparing the first lot of material, it is important to consider that it’s far easier to use a tiny amount of time at the end to really maximise on what you’ve already produced than it is to produced a completely new piece of legal marketing material.

Increase the results of all the time you put into law firm marketing and you’ll find that the next time you create content you will feel more confident about how effective that content will be.

John Gray is a practising lawyer and the Senior Marketer at John Gray Marketing, an Australian specialist law firm and legal marketing consultancy. If you are interested in law marketing, legal marketing and marketing for lawyers, contact John Gray today.

Relationship Combatibility Factors

2011 October 12

Relationship and Marriage counseling can help you discover how suitable you are.

The two most crucial factors that determine how compatible you are as a couple are:

A similar degree of psychological vitality and maturity and a compatible ranking of Instinctual Variants.

What are Instinctual Variants?
The 3 Instincts represent the inherant energy or drive that are essentially part of us as humans. Our personality is highly engaged with and often dependent on these libidinal, instinctual energies to give it its spark.

Self Preservation Instinct.
People of this Instinctual variant are preoccupied with the essential existential needs as they translate into our contemporary society, for example, money, food, housing, health, physical safety and comfort.
Being secure and physically comfortable are essential, and they will tend to bring these supplies with them.
When entering a room, they will tend to notice lighting, uncomfortable chairs, the room temperature, when the lunch break will be, and whether they will like the food provided. They tend also to be the most practical in the sense of taking care of basic necessities of life.
They are the most introverted of the types.

Sexual/ Intimate Instinct.
People of this variant have a intense desire for severity of experience and affection. The forthright riveting gaze is the dead giveaway. When they enter a room they gravitate toward people they feel attracted to, as if they are looking for the juice. These people can turn into intimacy addicts, often ignoring pressing obligations or even basic hygiene if they are swept up in something that has captivated them. This gives a wide ranging exploratory approach to life, but can also give a lack of focus on one’s own goals.

Social Instinct.
People of this variation are preoccupied on their interactions with others and with the sense of value and self esteem they derive from their involvement in collective activities. These include occupation, family, hobbies and clubs.
Upon entering a room, these people would immediately be aware of the relationships and subtle politics between different people and social circles. They are subconsciously attuned on other’s reaction to them, particularly about whether they are being accepted or not.
They need to touch base with others to feel safe, alive and energised. They seem to live for interacting with others, but they avoid intimacy.
They are the most extroverted of the types.

Within a personality, one of these Instincts will predominate. In fact the three instincts can be ranked liked the layers of a cake, with the most dominant one at the top. The least powerful one, at the bottom, is termed the blind spot.
These instincts play an important role in our relationships because personalities of the same variant tend to share values and to understand each other innately, and therefore feel very compatible.

In relationships between 2 different Instinctual types, each will struggle to convert the other.

For further information on discovering whether you and your partner are compatible, contact the Hart Centre Australia. We are Australia’s premier relationship and marriage counselling service with 53 locations Australia wide, and 8 relationship counselling centres in Brisbane, 3 marriage counselling centres in the Gold Coast, and 2 relationship counselling locations on the Sunshine Coast. Phone 1300 830 552 for appointments at all centres.

For relationship counselling Brisbane, marriage counselling gold coast and marriage counselling sunshine coast, contact your local Hart Centre.

Stone Veneer

2011 October 10
by squadron

Stone veneer is a modern way to decorate the walls of a making. The stone veneer cladding offers a stylish method adopted by architects to impart a dynamic look to a lifeless framework. This is mostly used for aesthetic purposes and has a long life. The elegance and simplicity of stone veneer provides homeowners, architects, builders and developers with a versatility and versatility to be more to imaginative. Stone veneer is also properly used in gardening and complementing the natural beauty of the open spaces as well.

Stone Veneer acts as a ornamental and protective masking on outside as well interior walls and surfaces. The veneer is usually one inch thick; it is lighter in weight and weighs about 15 lbs. / sq. ft. It does not need any extra structural support for its installation.

Stone Veneer is mostly made from natural stones. It can also be produced from manufactured stones. The natural stone veneer is manufactured from stone, which is collected from quarries or as field stone. The stone is then sawn making use of huge diamond impregnated cutters equally spaced to get the slices of the stone in a consistent thickness and weight. This stone is also known as “thin stone veneer”.

Besides the natural stone veneer, manufacture stone veneer is also a decorative creating material. It is produced to imitate the appearance of natural stone. There are a number of names used for this type of veneer. The stacked stone veneer, artificial stone veneer, manufactured stone veneer and versatile stone veneer are various titles used for stone veneer.

Stone veneer is produced by mixing a lightweight concrete mix to rubber molds of different type. These are painted with a coloring process to make them look like the real stone. one more method to make stone veneer is by casting and molding it from chemically modified lightweight concrete. Stone veneer is actually a replica of natural stone. It takes the finest details of the original stone. At a close look, the artificial stone veneers appear just like original stones.

The stone veneer is mostly used as a siding on the walls. It can be fixed on the walls using exclusive top quality mortars for highest adhesion and strength. versatile stone veneer is manufactured by slicing a thin level of a stone. It is then backed by some composite material. It can be produced in a variety of designs and colors making use of different stones. The manufactured stone veneer is less costly than natural stone veneer and there is the least amount of wastage in its use.

Manufactured stone veneer costs almost 1/3 to 1/2 the cost of using natural stone. since of the lightweight of the manufactured stone veneer, there is no need for wall ties or any footings. It makes the construction easier and Thus decreases the cost. There is a vast variety of designs, patterns and colors available on manufactured options as compared to the natural stone mainly because the natural stone is generally used in the area around where it is extracted due to the huge transportation prices.

Manufactured stone veneer is relatively less strong as compared to natural stone rock walls, but many applications do not call for higher strength as aesthetics is a more important component in many cases. Stone veneer is also not reusable like natural stones.

Stone veneer provides the natural look of the stones at inexpensive prices. Stone veneers are preferred these days for most of decorative facing in developings and open spaces.

Cheap SEO packages- what to look for in these services

2011 October 9
by squadron

The term SEO as we all know is an acronym of search engine optimisation which is the process of improving a websites visibility on search engines. Websites that are highly ranked in search results have more visitors. SEO targets many alternatives together with picture search, local search, video search and academic search. Today, there are many companies offering low-cost SEO bundles~deals} for clients~shoppers~buyers} who want their sites’ rankings to rise. SEO’s (acronym referring to search engine optimizers) use different methods to obtain good search engine optimization on the customer’s website.

Any company offering inexpensive SEO package deals~deals} should be able to enable the customers site rise in the search engines fast. When many internet users search for a particular term(also referred to as ‘key phrase’), they perceive the ones at the top as having more relevance to the keyword. Though there are many aspects that lead to a website receiving to the top spot (or at least among the top ten), SEO comes in handy to make sure that this is obtaind in a short period of time of time. being professional, SEO’s know what is best for a site and how to go about creating sure that it rises to the top. They use a variety of tactics that are all geared towards achieving the same.

A few of the methods they use include:

-Back hyperlinks building and,
- LSI (Latent Semantic Index) content writing.

In back link building, inbound hyperlinks are used to improve a site’s awareness. Inbound links are from other sites and they are important simply because of their significance to search engine optimisation. A site with a big number of back hyperlinks is one indication that it is common and of significance to others too. Google and other web search engines determine the Page Rank of a website or webpage due to the number of back links it has. It is As a result worth noting that this SEO possibility is of great importance to any website owner who wants his site to get ranked fast.

LSI articles or blog posts writing is amongst the most common SEO alternatives. simply because search engines rely on the content on the website or webpage so that it gets ranked, having a website that is well taken care of in this area is very important to the owner. For example, Google is very stringent when it comes to content. They need a webpage to have keyword rich content so that it can get good rankings. In many cases, search engine optimizers be able to write content for customer}s observing key phrase density and also length. articles or blog posts of considerable good length are better placed to get ranked much easier than short ones with crappy content. All posts have to be free from plagiarism. This means that they are authentic and written by the site owner and are not copied from other sources.

In most cases, buyer}s who consult these low cost SEO package deals~deals} suppliers want services so as to improve rankings to their money producing websites. They either have affiliate hyperlinks on their sites, promote CPA, run Ad sense or offer companies that people pay for. To them, it is an investment and Thus it makes perfect reason for finding good site rankings.

To get the best low-cost SEO package, a customer} demands to look for the following qualities:

- no matter whether the company has been offering the solutions for a considerable interval of time,

-no matter if the company charges reasonably,

-no matter if the company offers all the providers that he/she requirements and also,

-whether the company has reviews from previous successful projects.

Having located that all the above points~factors} are well taken care of, he/she can from that level sequence their companies. The consumer} should ensure that all instructions and particulars are meticulously tended to before giving them out to the SEO guys. employing cheap SEO bundles~deals} has proven to be the most efficient way that website owners use to make to the top of the web search engine results. due to the fact of the ever growing internet utilizing inhabitants globally, these providers will continue to provide their companies to the ever hungry website owners who also want to get a item of the large chunk of money made from the internet. To sum up, we can say that this is two way traffic as both the client and the service provider need one other.

Looking for a cheap SEO packages? Try this new service from Search Tempo. These cheap SEO packages are just about the best value on the internet.

Things To Consider When Hiring A Spit Roast

2011 October 9
by squadron

If you are an avid party thrower and you want that extra special someissue to add that element of glam to your party, spit roast hire is a great idea. Spits come in different sizes and relying on the number of folks at your party and the amount of space you have at your disposal, you can roast a couple of chickens or even a whole pig or goat. When thinking of spit roast hire there are several easy ways to procure what you need through the yellow pages and the internet. however, before you go in for spit roast hire, there are some important issues you must take into consideration.

Do It your self v/s catering.
For a lot of individuals, do it your self options are much better because they can save on lots of money. Setting up a spit and really cooking on it can be a time consuming and cumbersome task. When it comes to spit roast hire, there are organizations which will let you simply hire the spit roast and do everything by yourself, or give you a fully loaded package in which everyissue from setting up, cleaning up and serving is done by a team of professional caterers. So depending on whether you have enough time or not you can decide if you want to do it all oneself or pay someone else to do it for you.

Gas Spit v/s Charcoal Spit
When considering spit roast hire, you must first decide what kind of a spit you will need. There are spits that work on charcoal and those that work on gas. Weigh the pros and cons of each type and decide which one you want. The good point about charcoal spits is the fact that the meat you cook on it will retain the delicious smoke a cigarettey flavor of the charcoal. Gas spits will not permit for that. Even so, charcoal spits are untidy, they create a lot of smoke cigarettes and can be dangerous if not attended to. Gas spits are cleaner, make less of a mess and don’t create as much smoke cigarettes. Another disadvantage of charcoal spits is that you can not use them in closed spaces because they create a lot of heat and substance. If you plan to cook insides, a gas spit makes much more sense. Even so, with gas spits you have to make sure the enclosed area is well ventilated.

Size Does Matter
Another important aspect of spit roast hire you must consider is the size of spit you need. What kind of meat are you planning to cook? A spit roast is a very versatile approach of cooking and everyissue from cow, venison, bull, goat and pig can be cooked on it. relying on the type of and amount of meat you want to cook, you have to choose an appropriately sized spit . For illustration if you wish to cook a full developed goat, you will need a spit that make it possible fors for 25kgs. Of course, the bigger the spit size you choose, the more expensive the affair will be. speaking about spit roast hire, gas spits come in a constrained number of sizes while charcoal spits are available in a bigger assortment of sizes.

Cost Of Charcoal v/s Gas Spit
One of the most important matters that you must keep in mind when heading in for spit roast hire, is the cost. You have to first figure out how much you can afford and how much you are willing to spend to hire a spit roast. A lot of people feel that charcoal spits are cheaper which in fact is not the case. Technically if you go to see, charcoal and gas spits cost practically the same if you take the total cost of cooking into consideration. The fee to hire a charcoal spit is much less than that of a gas spit but what you must take into consideration is the fact that charcoal spits require additional fuel whereas gas spits don’t.

So relying on whether you are having an indoor or outdoor party or if you want to be extravagant or minimalistic, put some time into research, figure out what you need and then go in for the right spit roast hire. For more information about spit roast hire Brisbane, visit http://spitroasthire.brisbaneoz.com/

The Importance of Proofing Designs

2011 October 7
by squadron

You’ve concluded it’s time for a new site or image. For most, the first step is to choose the right organization. However, the first thing you should do is formulate at least a basic idea of what you expect from the finished product. Not only is this step often overlooked in the starting phase of project formulation, but also during the creative briefing stage after hiring a design company.

Everyone wants to hand off a project to the professionals and let them take care of everything. If you’re having your car washed, then nothing is really needed from you. For design briefs, you need to be more involved. Website design and graphic design are two areas where getting yourself involved is necessary to the perfect design for you and your organization.

When you first meet with a website and graphic design firm, you should provide them with your estimations and goals. This gives the company something of a starting point. This doesn’t mean you are done. No one can read your mind. In order to make absolutely certain you get the best design possible, you must take the creative briefing stage extremely.

This is the stage of the assignment where you work one on one with the designers to ensure they completely understand what you want. The more they understand, the quicker that can deliver the finished project. It also reduces the number of initial design changes.

The next step before the designer can work on your project is proofing your design. You should never just quickly glimpse the design and give your approval. Look over the design plans as thoroughly as you would any important document. If the design isn’t exactly as you envisioned it and doesn’t provide the features you discussed, now is the time to make changes.

Waiting until the final project is delivered means time consuming revisions for both you and the designer. By involving yourself in both the creative briefing and design proofing stages, you save both time and money. You also get the perfect website or graphic design the first time around. The sooner your project is in place, the sooner your customers and visitors will see it.

You should never take this responsibility lightly. It’s your design, your website. Take the time to ensure the design company you choose fully understands your vision. By communicating your needs, the company is able to provide suggestions. With thorough communication between both parties, the best designs and sites are created.

For graphic design Brisbane or logo design Brisbane visit The Creative Noise. The Creative Noise is also a website designer. Brisbane is where their head office is located.

Choosing a Mackay Lawyer, Solicitor or Law Firm

2011 October 6
by squadron

As a popular area, there are many new families and people in the Mackay region that are choosing a Mackay lawyer*, solicitor or law firm for the first time. Finding a law firm to complete the legal work required to help you buy a house or building, to advise you about starting a business or to prepare legal documents such as wills or enduring powers-of-attorney, can be a baffling and stressful process.

If you are trying to choose a Mackay solicitor, lawyer or law firm you should consider looking for the following attributes:

Happy customers
For most people it’s almost impossible to compare the quality of legal services that is provided by one Mackay solicitor/lawyer or another. Unless you are a regular user of a similar kind of legal service you are unlikely to be able to compare different law firms. What you can do is look for a Mackay lawyer that is proud of their past performance and offers a number of testimonials from previous or existing clients. If they offer quite a number of testimonials it lets you know two things. First, that they have plenty of happy clients and secondly, that they are willing to take time and go to the trouble to find out what their clients think of their service. They are aware that theirs is a service-oriented business.

Local Knowledge
Your Mackay solicitor or lawyer ought to have a good local knowledge and demonstrated experience in aiding others in the city. Find out if the firm has worked on major local developments or firms with established conveyancing specialists who will have built up a valuable amount of “inside knowledge” about the property market, local agents and banks which will make a big difference to the ease and efficiency of your transaction.

Breadth of Services
While most people only need a lawyer rarely, it is wise to find a Mackay solicitor, lawyer or law firm which can provide you with the full range of services without having to seek alternate law firms. Finding a firm that can help with conveyancing, estate planning, disputes, business services and even workplace or employment issues, means you can stick with one firm which will meet all your legal needs. Law firms value clients who use several services, and are often able to provide services more cheaply and efficiently when they have provided other work for you in the past.

*In Queensland a person with legal qualifications was traditionally referred to as a solicitor while a person who “had standing” to represent you in court was called a barrister. More recently the general term lawyer has become more widespread and can be used to describe either of these types of legal practitioner. In some other states of Australia the conveyancing process (the legal process required to transfer ownership of house) can be undertaken by licenced conveyancers. This is not the case in Queensland where conveyancing must be undertaken by a solicitor/lawyer.

John Gray is a practising solicitor and marketing consultant who has worked with leading Mackay law firms. If you need a Mackay solicitor or Mackay lawyer contact John Gray for a recommendation.

Relationship Counselling can help you discover more about yourself.

2011 October 2
by squadron

If you really want to examine in depth at why the two of you have the unique relationship and issues that you have, look no further than the Enneagram.

One of the most useful ways to examine yourself and just as importantly, how you contribute to your relationship problems, is to look at your Enneagram profile.

The modern Enneagram is based on ancient Eastern wisdom combined with modern Psychological thought. There are 9 personality types each with different modes of thinking, feeling and acting. Each style has its own natural gifts, faults, and blind spots.

When you know your Enneagram number, you can then be aware of the unconscious assumptions that drive the way you see yourself, do your work, and relate in your relationships.

And you can also understand why your partner seems to act in the strange, selfish, intrusive, self-interested, seductive or charming ways that he or she does.

Once you know how he or she see things from their perspective, you can see why they do the things they do which makes perfect sense to them.

There are no types that are better than any other. Each is effective in their own way, but from a very different point of view.

• Ones want to make things right.
• Twos need to be of help.
• Threes are driven to succeed.
• Fours have a deep desire to be special.
• Fives want to be left alone to think.
• Sixes seek safety and support.
• Sevens are connoisseurs of life’s pleasures.
• Eights are driven to dominate others.
• Nines don’t want to make waves.

For more information on how your and your partner’s Enneagram types interact, call us at the Hart Centre. We are a group of Psychologists around Australia who are passionate about relationships and specialise in relationship counselling.

With 15 relationship counselling centres in Sydney, and 12 relationship counselling centres in Melbourne, you will more than likely find one near you. Phone 1300830552 for more details.

Remember, for relationship counselling Sydney or relationship counselling Melbourne contact the Hart Centre.

Stradbroke Island Queensland – Travel Guide

2011 September 28

Right on Brisbane’s eastern coast, North Stradbroke Island (”Straddie” to the familiar) is one of Australia’s natrual treasures and a perfect escape destination. Somehow, the secret has been well kept and it is only recently that Stradbroke Island has started to show up on the tourist and property radar.

Travel to Straddie by way of the township of Cleveland will take approx. 50 minutes using the vehicle ferry. Cleveland is a 30 minute drive from Brisbane International Airport and Brisbane central, and one hour’s drive from the Gold Coast. The boat ride across Moreton Bay is the first step that makes Stradbroke Island such a fabulous destination.

Stradbroke Island covers 27,530 hectares, which means it is the world’s second largest sand island. The elongated sand island shields much of the southern part of Moreton Bay and the smaller islands from the ocean swells. The beaches are accessible by four-wheel drive, bicycle or tramping, with many great camp sites located all the way down Main Beach, and fabulous views are visible from almost everywhere on Straddie.

The 35 kilometres of white sandy beaches fringing the island’s eastern side runs from Point Lookout in the north to Jumpin Pin in the south. From the Point lookout headland, the buildings of the Gold Coast is often clearly visible, and is a reminder of the stark contrast to the more relaxed lifestyle of Straddie.

North Stradbroke (or Minjerriba to the indigenous Noonuccal people) was the home of celebrated Aboriginal poet Kath Walker, or Oodgeroo Noonuccal. There is a large amount of Aboriginal and European history in the area of Dunwich where the water taxis and barges land.

The waters of Moreton Bay swish against the shores of the island’s western fishing towns. The lack of agriculture and the filtering effects of the sand provides unpolluted water that sea-life, and particularly Stradbroke Rock Oysters thrive upon.

North Stradbroke attracts 4WDers, anglers, surfers and beach-lovers to its free stretches of accessible coast and rugged granite headlands, and the Island also offers a good range of accommodation, restaurants, cafes and holiday infrastructure. With a diversity of attractions available and stunningly beautiful spots to discover, North Stradbroke is a great holiday destination for families, couples and adventure-seekers alike. The ideal way to see the Island is by Four Wheel Drive, but there are many stunning coastal walks and a mountain bike and whale watching map are an easier and more environmentally sound alternative.

Point Lookout is the main tourist hub, only a thirty kilometre drive on a sealed road from Dunwich. The North Gorge Headland is forty metres above sea level and recognised as a leading land-based whale-watch area in winter, and world-class surfing and fishing throughout the year.

Point Lookout’s unspoilt beaches and headlands are safe for swimming, surfing and fishing year round. Whales, dolphins, turtles and manta rays are regularly viewed from the spectacular North Gorge at the northern tip of the island. The island has been listed as one of the world’s most ecologically important wetlands with several freshwater lakes, waterways and lagoons that are accessible by 4WD or on a tour with one of Straddie’s friendly tour operators.

One of the greatest features on the island is the fresh seafood available direct from local fishermen. Look for the signs at Amity Point and Point Lookout which direct you to their homes and the freshest, most delicious catch-of-the-day around. For those who prefer the work be done for them, Straddie’s restaurants and cafes all make use of this perfect resource in the menu.

“The Point” offers several alfresco style cafes, a bakery, chemist, post office, newsagent, corner store and supermarket. The island also has its own bus service linking all 3 towns to ferries and water taxis.

North Stradbroke Island is the ultimate paradise for the many enthusiasts who visit each year. On a good day it’s possible to surf right past the pub, along the evocatively named Cylinders Beach, on waves that peel dreamily for hundreds of metres. Stick ten bucks in the back pocket of your boardies and you can drop in for a beer on your way back around -you may even bump into world ranked surfer and local Bede Durbidge! Stradbroke also boasts what is perhaps the last truly old-school surf shop in the country, that focusses on selling surfing equipment rather than fashion.

The jewels in Stradbroke’s crown is Point Lookout and the natural wonder of the North Gorge Walk, along with the surf, the choice of beaches, all sheltered in various winds, the whale watching, and the spectacular coastal walk around the gorges. If you are looking for Stradbroke Island Accommodation, make sure you visit: http://www.discoverstradbroke.com.au/

The Attractions of Stradbroke Island

2011 September 24

Right on Brisbane’s eastern coast, North Stradbroke Island (”Straddie” to those familiar) is one of Australia’s natrual treasures and a perfect escape destination. Somehow, the secret has been well kept and it is only in recent years that Stradbroke Island has begun to shine on the tourism and real-estate radar.

To travel to Straddie by way of the Brisbane suburb of Cleveland will take you about fifty minutes using the vehicle ferry. Cleveland is a 30 minute drive from Brisbane International Airport and the centre of Brisbane, and an drive from the Gold Coast. The ferry ride across Moreton Bay is the first of a series of experiences that make visiting Stradbroke Island such a wonderful trip.

Stradbroke Island covers 27,530 hectares, which makes the world’s second largest sand island. The elongated sand island shields much of the southern part of Moreton Bay and the smaller islands from the ocean swells. The beaches are able to be accessed by four-wheel drive, bicycle or on foot, with a number of great camping sites situated down Main Beach, and beautiful views appear visible from almost everywhere on the island.

Thirty-five kilometres of white sandy beaches fringe the island’s eastern side, from Point Lookout in the north to Jumpin Pin in the south. From the Point lookout headland, the towering jungle of the Gold Coast can be clearly visible, and is a reminder of the contrast to the more relaxed lifestyle of Straddie.

North Stradbroke (or Minjerriba to the indigenous Noonuccal people) was the home of renowned Aboriginal poet Kath Walker, or Oodgeroo Noonuccal. There is a lot of Aboriginal and European history in Dunwich where the water taxis and vehicular barges berth.

The waters of Moreton Bay ripple against the shores of the island’s western fishing towns. The lack of agriculture and the filtering effects of the sand results in unpolluted water that fish, and particularly Stradbroke Rock Oysters thrive in.

North Stradbroke attracts four-wheel drivers, fishermen, surfies and beach-lovers to its expansive lengths of sandy coast and rugged granite headlands, and the Island also has a good range of accommodation, restaurants, cafes and holiday attractions. With an incredible diversity of attractions on offer and spectacular places to discover, North Stradbroke is a great holiday destination for families, couples and adventure-seekers alike. The ideal way to see the Island is by Four Wheel Drive, but there are many stunning coastal walks and a mountain bike and whale watching map are an easier and more environmentally sound alternative.

Point Lookout is a popular tourist hub, only a 30km drive on a sealed road from Dunwich. The North Gorge Headland is forty metres above sea level and recognised as a leading land-based whale watching site throughout winter, and world-class surfing and fishing throughout the year.

Point Lookout’s unspoilt beaches and headlands are perfect for swimming, surfing and fishing year round. Whales, dolphins, turtles and manta rays are regularly viewed from the spectacular North Gorge at the northern tip of the island. The island is listed as one of the world’s most ecologically important wetlands and has several freshwater lakes, waterways and lagoons that are accessible by 4WD or on a tour with one of Straddie’s tour operators.

One of the best experiences of the island is the fresh seafood directly from local fishermen. Look for signs at Amity Point and Point Lookout to direct you to their homes and the freshest catch-of-the-day around. For those who would rather the work be done for them, Straddie’s restaurants and cafes all make use of this delicious island resource on their menus.

“The Point” offers a number of alfresco style cafes, a bakery, chemist, post office, newsagent, corner store and supermarket. The island also has its own bus service which links all three towns to the ferries and water taxis.

North Stradbroke Island is the ultimate paradise for the many enthusiasts who visit each year. On a good day it’s possible to surf right past the pub, along the evocatively named Cylinders Beach, on waves that peel dreamily for hundreds of metres. Stick ten bucks in the back pocket of your boardies and you can drop in for a quick beer on your way back around -you may even bump into world ranked surfer and local Bede Durbidge! Stradbroke also boasts what is perhaps the last truly old-school surf shop in the country, that focusses on selling surf equipment rather than fashion.

The jewels in Stradbroke’s crown is Point Lookout and the natural wonder of the North Gorge Walk, along with the surf, the choice of beaches, all sheltered in differing winds, the whale watching, and the spectacular coastal walk around the gorges. If you are looking for Stradbroke Island Accommodation, make sure you visit: http://www.discoverstradbroke.com.au/